Loux – Marlafekas has a course of 60 years in the market of soft drinks and its dominant characteristic throughout this course is the absolute respect to the consumer, mainly expressed through the strict selection criteria of the best and most qualitative materials, in order to always generate unique tastes, which are always adapted to the needs of each time.

It all began in 1950, when Panagiotis Marlafekas, founder of the business, established a small industry in a relatively restricted area of Pantokratoros st, in the Historical Centre of Patras city.

In the capital of Achaia that time, used to operate 11 business of similar size. The only way for someone to step forward was to choose the best materials and along with his own enthusiasm to produce unique recipes, with the hope that they will be chosen by the consumers of Patras. The combination of the above two factors was implemented in practice and thus, Loux orangeades, lemonades and carbonated drinks(Gazoza), became the favourite soft drinks of Patras’ people.

The time passed and the course of Loux was met by a steady increase. However, the small unit of Pantokratoros st could not anymore cover the needs that had been generated by the market. This incident together with the arrival of multinationals in Greece around 1967, urged the need for relocation of the business to another place. The objective for the new unit was a greater production capacity and the implementation of advanced technologies as a response to the growing competition.

Panagiotis Marlafekas, enjoying the full support of his wife Ioanna, took the most critical decision in the history of the Company until today. He chooses the famous region of Kefalovriso, which at that time had not even the minimum infrastructure for whatever industrial activity; there was lack of electricity, as well as lack of a telephone line. However, in its subsoil contained a real treasure, its excellent water.

The criterion was still quality at any cost and the subsequent course of the company proved that had been a right choice.

Next, the principal stages for Loux – Marlafekas were the following:


1972: After hard work, a new factory was created ranging to an area of 2500 m², in the place where it is still situated today. This factory was equipped with brand-new machinery of that time, in order to ensure the best possible quality for the Loux soft drinks, which had now acquired a new identity too (with Kefalovriso water). The business starts to expand also to neighbouring prefectures of Achaia, enjoying great success by having always as a reference point the highest quality together with its unique taste.

1989::The founder, Panagiotis Marlafekas retires and turns over the company to his three sons: John, Konstantinos and Platon.
1997: The company changes legal corporation and becomes a SA.

1997-1998: Under this new formation, the company starts a plan of developmental investments of more than 3 million euros in order to reinforce its place in the market.

1999-2002: The investments that completed in the beginning of 2001 and concluded to a turnover of 5,6 million euros for 2002, included new production lines for PET(polyethylene terephtalate) and glass packaging, as well as new contemporary facilities for the roofed Distribution Centre of 3.000 square meters at a privately owned landscape of 10.000 square meters.

2003: New and of hi-tech packaging for PET(polyethylene terephtalate) plastic bottles replace the old ones, ensuring longer self life and excellent product preservation. The bottles were re-designed, capturing the embossed surface of the orange skin.

2004: Loux – Marlafekas SA is the first company to successfully present to the Greek consumer a traditional beverage in a bottle, Sour Cherry Drink. It became the second most successful drink of Loux products, after Orangeade, from the very first month of its presentation.

2005: Loux – Marlafekas SA, proudly announces its collaboration with the Hellenic Football Federation, as the Official Beverage of the Football National Team. As official sponsor, Loux supports the efforts of the European Champion Men’s National Team and the Under 21 Football National Team for new successes and honours on worldwide scale. The European Champion has become the "Official Beloved" in the heart of the Greeks and that is the goal for Loux Soft Drinks, to become the "Beloved drinks" of all Greeks.

2006: The company buys an industrial building covering a range of 3.500 square meters out of an area of 14.000 square meters in the region Palea Kouloura in Aigio, with the intention of creating production lines for new products. In addition, the «Loux» soft drinks were selected by the Hellenic Export Promotion Organisation in order to be served through the «Kerasma» initiative in Road shows and Greek restaurants all around the world for the promotion of Gourmet Greece.

2007: Loux soft drinks are among the first Hellenic products and the first Hellenic Soft Drink to be granted an authorization for bearing the sign «Wonderful Greece» on its packaging.

2008:Loux is characterised as one of the Hellenic Industry «Diamonds» in the relevant Stat Bank table of the top 100 fastest-growing and healthiest companies. In addition, on November 2008 a brand-new logistics centre is created in Attica with the intention of covering the continuously increasing needs for reduction in terms of cost and products delivery time.

2009: Loux wins the 1ï Entrepreneurship Award «DEVELOPMENT & INNOVATION KOUROS 2009» granted by the Entrepreneurship Club and delivered by the minister of Economy, Competitiveness and Shipping Mrs Louka Katseli.





2010:Loux wins the Effie Awards Prize for its advertising campaign in the category "David vs Goliath".

2011:Loux wins the Diamonds 2011 award from STAT BANK as one of the strongest, financially companies in Greece.




Loux today

Loux constitutes the biggest purely Greek company in the sector of soft drinks and juices, while keeping firmly the 3rd place in the market, after the two well-known multinational corporations.

Today, it consists of three company owned units, ranging to a total area of 33.000 square meters, from which the 7.800 square meters are covered spaces. The first one is situated in the region of Kefalovriso where is taking place the manufacturing process of its products, the second constitutes its distribution centre and is situated in the region of Saravali and the 3rd unit is in Aigio concerning the vertically organized production of PET(polyethylene terephtalate) packaging.

The group employs today 90 direct and indirect workers, from which 70 are employed in the region of Achaia and the remaining 20 in Athens and Thessaloniki.

The unit of Patras disposes advanced technology equipment and uses the most advanced methods of quality control, hygiene and modern packaging. Loux production has an ISO 9001:2000 & ISO 22000:2005 certification

Its network development is supported by more than 300 representatives, who are provided with all necessary auxiliary equipment for the sale process, such as refrigerators, shelves, as well as with all necessary advertising materials and who are covering the geographical area of the entire country. Exports are taking place in Germany, Canada, USA, Italy and Cyprus.

The firm produces a wide variety of soft drinks from 250ml glass, 330 ml PET, 500 ml PET, 1.500 ml PET and various flavours such as Orangeade, Lemonade, Sour Cherry, Loux Mix (a mixture of three citrus fruits Orange – Lemon – Mandarin), Soda, Traditional Gazoza(carbonated drink), Loux Cola and Tonic, covering all needs of the market. The company owns three trademarks Loux, Loux Mix and Loux Cola. Loux Cola is the first based cola that was produced in Greece.

Natural juices could not be absent from the product proposals of the company. They were introduced in the family during the summer of 2008. The new fresh varieties are available in 4 flavours: orange, peach, apple-orange-carrot, a juice rich in vitamins B, C and E and the unique cocktail of 9 fruits and 7 vitamins extra-9. They are available in different packaging of 1 lt and 250 ml and constitute the perfect tonic drink all day long for youngsters or older people.

Finally, Loux proves in practice its interest for the social, sport and cultural events of the country by supporting through sponsorships events and activities intended to promote the sporting spirit and culture in general.