The international football player Nikos Lyberopoulos is the lead of the new TV campaign of Loux Marlafekas S.A. The tagline is “You can find more orange trees elsewhere...” and has the player signing autographs for the young fans on the bottle of a Loux soft drink.
The campaign, created by the company Casus Belli, will be airing throughout the summer, on the TV and radio, while it will be accompanied by special promotional activities.
Contributors
From Casus Belli
Petros Koskinas, Creative Director
Makis Diamantides, Senior Copywriter
From Max Productions S.A.
Lakis Mathiopoulos, Director
Vicky Nicolaou, Producer
Nikos Xezonakis, Producer