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Loux in the International Exhibition HORECA 2017

on 21 February 2017


Loux also participated in HORECA 2017, the biggest exhibition for Mass Catering and Hotels, held on 10-13 February, at the Metropolitan Expo in Athens.

At the specially-designed Loux Booth (Hall1-A01), thousands of visitors had the opportunity to taste the new innovative series of low-calorie soft drinks plus ‘n light, with natural sweeteners, 0% sugar and 60% less calories, changing what we knew until now about light soft drinks. Loux plus 'n light are the first and only soft drinks with only natural sweeteners, without the addition of sugar or artificial sweeteners, and of course the authentic taste and quality of Loux. 
Moreover, visitors were briefed on the new product category that will soon be launched in the plus 'n light range.

The Loux products attracted the interest of professional and well-known celebrities, such as the popular singer Antonis Remos, the AEK football team players Lazaros Christodoulopoulos and Dídac Vilà Rosselló, the Panionios basketball player Nikos Barlos, as well as the Technical Manager of Panachaiki and former international footballer Kostas Katsouranis, who all tasted the new plus ‘n light products.

For yet another year, Loux demonstrated its firm commitment to creating differentiated products based on innovation and quality, while embracing tradition and authentic Greek flavors.