Main img

Loux: the first Greek soft drink to be awarded as the top brand in its category, in the history of the “Superbrands” competition

in News
on 31 March 2017


Loux won yet another significant distinction, as top Superbrand, in the non-alcoholic drinks & beverages category, at the Corporate Superbrands Greece 2016 awards held on Monday, March 20, 2017 at the Athens Concert Hall.

The Loux brand was singled out from other leading enterprises that are active in the Greek market, including the industry’s leading multinational companies, winning first place as the strongest brand in the market of non-alcohol drinks and beverages. In fact, it is the first in the competition’s history in Greece that a purely Greece soft drink, member of ΕΛΛΑ-ΔΙΚΑ ΜΑΣ, wins the highest place in the specific category!

The Corporate Superbrands Greece competition, which has been present in Greece since 2005, awards the most significant Greek and international brands in the Greek market with the Superbrands title following a strict selection process from a committee of experts and distinguished authorities on brand image (marketing, advertising, PR, branding, strategy, etc.) and a relevant survey from thousands of consumers.

Loux’s Management Team is extremely proud of this new distinction and wanted to thank the jury for its choice, as well as all loyal Greek consumers and associates who, with their continued support and vote of confidence, made Loux a leading brand.