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Loux: The first Greek soft drink that stood out as the leading brand in its category, in the history of "Superbrands”

on 30 March 2017


Loux also won yet another distinction of being the best Superbrand in the category of Non-alcoholic Drinks & Beverages, during the Corporate Superbrands Greece 2016 awards ceremony, held on March 20, 2017 at the Athens Concert Hall

Loux stood out among the leading companies operating in the Greek market, including leading multinational companies, winning first place, as the most powerful brand in the market of non-alcoholic drinks and beverages. In fact, it is the first in the competition’s history in Greece that a purely Greece soft drink, member of ΕΛΛΑ-ΔΙΚΑ ΜΑΣ, wins the highest place in the specific category! 

The Corporate Superbrands Greece contest, held in Greece since 2005, awards the most important Greek and international brands with the title of Superbrands, after a highly strict selection process by a committee of specialists and distinguished professionals in the wider field of brand image (marketing, advertising, PR, branding, strategy, etc.), as well as through a special survey of hundreds of consumers.

Loux’s Management Team is extremely proud of this new distinction and wanted to thank the jury for its choice, as well as all loyal Greek consumers and associates who, with their continued support and vote of confidence, made Loux a leading brand.